A working proposalPrepared for Judd Lormand · August 2026

Cape Fear just finished its run on Apple TV. Your own website has never heard of it.

This is a working proposal, not a brochure. Before writing a word of it, we did what every casting director and every prospective coaching client now does first: we looked you up — on Google, on IMDb, on the platforms where people actually find working actors and the coaches who train them. Here's what we found, and exactly what we'd do about it.

What we found

First — how we got here

You don't know us, so here's the honest version. We're a Dallas studio that builds visibility infrastructure for working talent. This August, while mapping Southeast-based screen actors, your name surfaced through SEAL Team's own credit history — series regular as Eric Blackburn, Seasons 2 through your Season 4 exit. We went looking for your own site next and found juddlormand.net — live, functioning, built on Wix — but selling private acting coaching, not you as an actor: workshop dates that read a year stale, and no mention anywhere of Cape Fear, Manhunt, or anything since 2019. We also checked juddlormand.com — unregistered, sitting open for anyone. Instead of a cold email that says “we build websites,” we did the full workup we'd do for a paying client and put it on this page. Everything on it traces back to a public, verifiable source, checked twice. If any detail is wrong, that's exactly the problem we're describing — tell us and we'll show you how we fix it at the source.

Your résumé backs this up. You recurred all of Season 1 of SEAL Team and were promoted to series regular for Season 2, playing Lt. Cmdr. — later Cmdr. — Eric Blackburn through your Season 4 exit. You played Peacekeeper #3 in The Hunger Games and the Hovercraft Peacekeeper in Catching Fire. Industry press has long rounded your credit list to “70+ films and television shows,” and the work hasn't stopped: Manhunt (Apple TV+, 2024), Big George Foreman (2023), The Naked Gun (2025), Tyler Perry's Duplicity (2025), Lilly (2025), The Hem (2025), and Cape Fear (Apple TV, 2026) — a completed, broadcast role, not an upcoming one. None of it lives on a page you own.

70+film/TV credits, the figure your own industry press uses — your site lists none of them

2026Cape Fear's completed Apple TV broadcast run — unmentioned on juddlormand.net

67.9Kverified Instagram followers, not linked to a reel, a credit, or a coaching booking

1yr+how stale the workshop dates on your own live site read, as of today

.comthe cleaner version of your own name — unregistered, open for anyone right now

Exhibit — checked August 2026

Your own domain is juddlormand.net — live, built on Wix, and functioning. We checked it the way a prospective coaching client or a casting director would: we typed it in. It loads a “Private Coaching” booking page, a named workshop — the “2 Takes” Workshop, ATL — with dated sessions that read Saturday, April 12 and Sunday, April 13, which lines up with 2025's calendar, not this year's, and a testimonial from actress Paula Malcomson: “I would encourage any actor looking to get ahead, to go out of their way to try to spend some time with Judd.” There's no bio, no reel, no press page, and no credits list anywhere on it. Cape Fear, which completed its Apple TV broadcast run July 31, isn't mentioned. Neither is Manhunt, Big George Foreman, The Naked Gun, Duplicity, Lilly, or The Hem.

juddlormand.net → LIVE (Wix) · sells coaching only, zero acting credits | juddlormand.com → UNREGISTERED

Meanwhile the layer Google and every AI assistant build their answers from is thin. There's no Wikipedia page for you at all — you only appear as a cast-list entry on SEAL Team's own Wikipedia page. Three of your most recent, legitimate credits — Manhunt, Big George Foreman, and Cape Fear — have never had dedicated press coverage naming you. Your verified, 67,900-follower Instagram doesn't link to any of it.

One engine, three doors

Below are three complete, working drafts of your site — live and clickable, built from your verified credits, press, and career record before you'd paid us a dime. They're not sketches, and you're not being asked to buy three websites. Here's how they work:

Pick the one that feels like you. Its design becomes your site; the best ideas from the other two fold into the final build. Nothing is wasted.
Every door ships no matter which look you choose. Three different kinds of people need to find you this year — the casting directors and producers who search cold, the coaching clients your live site is already selling to, and the search engines and AI assistants that currently have almost nothing to go on. Each gets its own entrance.
All three entrances end at the same place: your booking funnel, which rings your phone.

Door 1 · Casting & producers

The Callback

Search your name cold and the trail runs out around 2019. Cape Fear, Manhunt, Big George Foreman, The Naked Gun, Duplicity, Lilly, and The Hem all landed in the last three years — real, broadcast, verifiable — and none of it lives on a page you control. This door is the reel, the credit ledger, and the direct line a casting director actually looks for.

Draft — “The Callback” A classic casting one-sheet built around Blackburn, the Hunger Games films, and the run of 2023–2026 work your own site has never mentioned. See it live →

Door 2 · Private coaching & the workshop

The Coaching Door

juddlormand.net is live, and it's already selling exactly the thing you're actually running — private coaching and the “2 Takes” Workshop, with a testimonial from Paula Malcomson already on the page. But the dated sessions read a year stale, and there's no mention anywhere that the coach was still booking series-regular and Apple TV work this year. A working actor coaching other actors sells better when the credits on the page are current.

Draft — “Two Takes” Your real coaching business, refreshed dates, and your 2023–2026 credit run built in as the credibility layer it's currently missing. See it live →

Door 3 · Search, press & the open .com

The Identity Door

No Wikipedia page exists for you — you only show up as a cast-list entry on SEAL Team's own page. Three legitimate, verifiable 2023–2026 credits have zero dedicated press coverage naming you. And juddlormand.com, the cleaner, more brandable version of your own name, sits unregistered — open for a squatter or a fan account to grab while you hold only the .net that's still stuck selling last year's workshop dates.

Draft — “The Debrief” A tactical, dossier-styled identity fix: the knowledge layer, the domain gap, and the press record your recent work hasn't earned yet. See it live →

III

The first 90 days

Reclaim your name onlinejuddlormand.net's actor-facing home built out — bio, reel, credits, press — alongside the coaching business it already runs; juddlormand.com secured under your name before anyone else takes it.
Own your identity layerA Wikidata record built (you currently have zero Wikipedia sitelinks — a public record, no login needed), and one consistent bio across every platform, byte for byte.
Wire in the run nobody's coveredCape Fear, Manhunt, Big George Foreman, The Naked Gun, Duplicity, Lilly, and The Hem — all real, all verifiable, none of them currently on a page you own — built into the credit ledger and pitched for the press coverage they've never gotten.
Refresh the coaching businessThe “2 Takes” Workshop and private coaching pages rebuilt with current dates and the Paula Malcomson testimonial preserved, plus the credibility layer of a coach who's still booking series-regular and Apple TV work.
Unify the socialsYour verified, 67.9K-follower Instagram finally linked to the reel, the credits, and the coaching booking page instead of sitting disconnected from all three.

When you say yes — exactly what happens

A $500 deposit from a page you found in your inbox is a real ask, so here is precisely what it sets in motion — day by day, account by account. No mystery, no “we'll figure it out later.”

Same day — you get a person, not a receiptDeposit confirmation from Stripe (Ni Biashara LLC, Dallas), plus a direct message and call from Craig to schedule Working Session #1. Video, or in person if you're ever in Dallas — your choice.
Day 1–3 — Working Session #1 (about 60 minutes)We map juddlormand.net together and confirm whether to secure juddlormand.com under your name before anyone else does; you confirm the facts — credit timeline, current base, the story you want told, since sources on you conflict in places and you're the tiebreaker; and you pick your direction from the three drafts.
Week 1–2 — we build, you keep workingSite built on your chosen direction; reel, photos, and credit assets assembled from what you send us; the workshop and coaching pages refreshed for your sign-off. Expect one short check-in, not homework.
Day 10–14 — Working Session #2 (about 45 minutes)You review the finished site. Together, on one call, we create the accounts that make it findable — each one under your own email, with us on screen-share, never holding your passwords. The table below lists every account, so there are no surprises.
Day 14–21 — launchSite live, juddlormand.net — and juddlormand.com, if secured — pointed at it, Instagram bio updated, balance due ($1,000). The press pitch for your uncovered 2023–2026 run goes out and the monthly service starts — first scorecard 30 days later.

Account	Who creates it · whose name
juddlormand.net (rebuilt)	Worked on together in Session #1 — your existing Wix/registrar login.
juddlormand.com (secured, if you choose)	New registration, your name, your payment method — we facilitate, never hold the login and never spend on your behalf.
Cloudflare (hosting — free tier)	Created together in Session #2 — your email, your login
Google Business Profile (Talent/Coach, Southeast)	Created together in Session #2 — under your Google account
Bing Webmaster Tools	Created together in Session #2 — this is what puts you in ChatGPT's index
Wikidata entity record	We build it — it's a public record, like IMDb; no login of yours needed
Your existing accounts — Instagram, juddlormand.net mailing list	We never touch the logins. You update two or three links with us on the phone; everything else about how you run them stays exactly as it is

Total accounts you'll own at the end: six. Total passwords we hold: zero. We work through delegated access you can revoke any day.

What we need from you

From you	Why
Confirm the credit list & the story you want told (SEAL Team timeline, current base, current representation)	Different write-ups about you disagree on the details — your base, your rep. We only publish what you confirm is true.
Reel and photo assets you have, or one afternoon to assemble them	The reel and photo layer is what casting directors and coaching prospects actually screen first.
A heads-up to your team, if you have one	This works with your representation, never around it.
About two hours a week	Sets, shoots, coaching sessions, and shows stay yours. Everything else is ours.

You own everything. No lock-in.

You built a screen career and a coaching business the hard way, role by role and client by client. So here's our structure, on principle:

Asset	Whose name it's in
juddlormand.net	Yours — already registered to you, staying that way
juddlormand.com (if secured)	Yours — registered in your name from day one, under your payment method
Hosting (Cloudflare)	Your account. The site runs free-tier — it stays up even if you never pay anyone another dollar
Business & artist profiles	Created under your logins, your email
The site itself — code, design, content	Yours outright on delivery

We work through delegated access you can revoke any day. If we part ways, everything keeps working — nothing to migrate, no hostage files. Cancel the service any month; what's built stays yours.

VII

Investment — every dollar mapped to a deliverable

The Foundation

$1,500 one-time · $500 to begin, balance at launch

Your site — custom-designed and hand-built, live on juddlormand.net, and juddlormand.com if secured
Press & booking kit — downloadable bio, credits, and reel links, in the format casting directors and coaching prospects actually want
The invisible layer — identity markup, Google + Bing indexing, and a Wikidata record — pages AI assistants can actually read and cite
The coaching refresh — the “2 Takes” Workshop and private coaching pages rebuilt with current dates and your recent credit run
Booking funnel wired straight to your phone and email
Every profile you already have — Instagram, juddlormand.net, the coaching workshop — finally pointing at one home

Begin today — pay the $500 deposit

The $500 books Working Session #1 within three days, locks your direction, and gets juddlormand.net mapped out on that first call. Paid by card through Stripe to Ni Biashara LLC, Dallas. Balance only at launch, only if we deliver.

The Visibility Service — ongoing, cancel any month

$300/mo

What a publicist's retainer starts at $3,000 a month for, scoped to what actually moves bookings and coaching sign-ups:

Every month: the knowledge-panel campaign advanced (Wikidata, corroborating sources, consistent citations); your newest credits and press wired into the site and profiles the week they land; AI-assistant answer checks — what ChatGPT, Google, and Perplexity say when someone asks about you — logged and corrected.

Every season: the opportunity map refreshed — casting notices, coaching-cohort timing, and Southeast press openings in your lane — delivered as a one-page brief.

And a one-page scorecard each month: search impressions on your name, answer checks, what changed. You'll never wonder what you're paying for.

Distribution — optional add-on

$200/mo · month-to-month

Your 67.9K on Instagram is a real, verified audience that right now doesn't hear about your credits or your workshop dates in the same place. Every new credit, press hit, and workshop opening can land natively across YouTube, Facebook, and beyond, on a steady cadence. No ad spend. Your work is the advertising; we give the audience it creates somewhere to grow.

Your first quarter, all-in: $2,400. One private coaching client, one workshop cohort, or one booked guest role covers it — and everything it builds stays yours.

Rather talk to a human first? Good instinct.

We wouldn't send $500 to strangers off one web page either. So take the smaller step: 30 minutes with Craig, video or phone, no pitch beyond what's on this page. Pick any open slot on the calendar — or email twe@nibiashara.biz / call (945) 408-3226; it's answered in Dallas.

Book 30 minutes with Craig

This pricing is held for 21 days. One honest note on urgency: juddlormand.com is sitting open right now — free for anyone to register, including someone with no connection to you. Whatever you decide about us, close that gap before someone else does.

You built a series-regular run, two Hunger Games films, and a coaching business people fly in for — one role, one client, one workshop at a time. The casting directors, coaching prospects, and press ready to find you next deserve to find the same person you've already built.

Craig

Owner & Operator, Ni Biashara LLC · Dallas, Texas

nibiashara.biz LinkedIn twe@nibiashara.biz (945) 408-3226